Tag: display ads in newspaper

Posted on

3 way of create effective newspaper display advertising

In what way can newspaper display advertising be effective?

 
Because it can increase brand visibility. Display ads contain images mixed with important text like product information. When readers noticed your Display ad they know what you are offering.
 
Newspaper display advertising cost.
 
The price of Newspaper Display Ads has many ranges. Starting as low as 1000 to a crore. It depends on many factors. So every display advertisement in newspaper has its parameters. Such as circulation, popularity index, page, and position, season, hue, and many more. But the most important point is the number of circulation. If a newspaper has good circulation then the cost of advertising will be high.
 
For example, if you book newspaper display ads in Delhi Times of India. Then you are going with the market leader newspaper of Delhi. So you have to pay the cost as per the newspaper demand. But Booknewad helps in that situation. How? At Booknewad you book the same advertisement at a lower cost. Because of the negotiation strategy of Booknewad.com. We have registered sellers on our website. They negotiate the price on behalf of your advertising need.
 
So in case, you don’t want to do the hassle then book a newspaper Multi-Column Classified Display Ad. It will save your advertising budget and effort. Because the rates of Classified Ads don’t need any negotiation. That way your Muli-Column Classified ad will be almost like a display advertisement. It looks the same ad compare to any newspaper Display Ad. But the only difference is the page and position. That you can not change, the publication will decide the page and position.
 
What is display advertising in the Newspaper?
 
Newspaper Display Advertisement is very versatile. Because it has for various reasons. For example, if a person died they publish a sad demise ad, if any company launches an IPO they publish a notice ad. So Display Ad has many causes. A newspaper Display ad is popular because of Commercial advertisements. Small and medium companies can not afford TV commercials so the best way of promotion is print media
 
Companies advertise their product and services in newspapers. So that people can notice their offers and discounts. Like in India during the festival season brands advertise their offers on the newspaper’s front page. So the intention is you have to see the ads first. Then you will see the news content inside the newspaper. But that is a full-page ad in the newspaper.
 
Let’s talk about a small newspaper display ad. So as you have an idea now what is big display Ad. Now inside the newspaper, small boxed ads appear beside the news articles. It’s like a 4cm X 5cm box, very small ads but you have to notice the ad because of the position of the content. So the Price of these Pointer Ads is available at a discounted rate but it has huge potential.
 
At the same time on the third page and 5th page. You may have seen lots of Public Notice and Tender Notice ads on these pages. These are Traditional Business newspaper ads. Companies publish their balance sheet and bidding details. Also, most of the Government agencies, Public Limited companies, Privet Limited co. do the same. So other companies can take part as per the notice given in the newspaper.
 
Newspaper Display advertising is effective?
 
Yes of course, in this digital era people still love to read newspapers. Because it has no notice and clean reading experience. Newspaper is available in all the Indian regions. Starting from Metros to a village, people can afford a newspaper and it has a tangible value.
 
So readers don’t throw away after reading the paper. Because they buy it so they keep it in their house. Not only aged readers but the new generation also loves newspaper because it gives a positive vibe after reading the content in them. Most Indian common man starts their day with a cup of tea and a newspaper.
 
Many types of research say that in the morning it is easy to convince any human. So this is the time newspaper generally arrives at home. If you place a newspaper display ad that will create an impression in the human brain. So the whole day they will think about your product and services. If he or she is looking for that product it has a high probability that they will end us buying from you.
 
Difference between classified and display advertisement
 
Classified Display Advertisement is a method of advertising. In newspapers on a specific page allocated for all small and median ads. Display Advertisement is a type of advertising. That contains product and services text, logos, photographs. Also, Other images, location maps, and similar items in newspaper display advertising.

 

Display advertising examples:
newspaper display advertising
Display advertising examples
Posted on

Advertisement in newspaper – Know the process and cost of advertising

Sample Classified Ads and Display Ads

How to publish any Advertisement in newspaper:

What is an Advertisement in newspaper?

Newspaper Ads are nothing but a medium of promotion and information distribution at cost. For example, if you want to inform people about your recent name change then you have to publish one name change advertisement in a newspaper. Similarly, if you have a business and you want more visibility and sales then you have to publish a classified advertisement in a newspaper.

So any information printed in the newspaper rather than any news is a paid news or promotion and that is called an Advertisement in newspaper. Basically

Type of Advertisements published in the newspaper.

Basically, two types of newspaper Advertisements available. First Classified and second is Display Advertisement.

Classified Advertisement:

This is an economical advertisement format in any newspaper. Just like a public Bus where everyone is paying little for the whole bus. The same goes for newspaper classified Ads, advertisers have a low budget so they prefer classified advertisements. Also, classified advertisement having 4 segments for publishing ads in style.

Inside of a classified page example
Inside of a classified page example
  • Normal Run on Line Text Advertisement – Only Text lines will be printed.
  • Text ads with enhancements – You can add color, border, small tick mark, etc.
  • Classified Display Ads – This is like Display one but on the classified page with few restrictions.
  • Multi-column Classified Display Ad – This is like Display one but on the classified page with fewer restrictions.
Display Advertisement:

Display Ads just a luxury addition like Airplane. Where you have less distraction and huge time-saving but at a higher cost. The same goes for Display advertisements in newspapers. Here you have all the options open unless you want to squeeze your budget. So from classified to Display Ads is like a road bus to airbus travel. You have all options open for your Ads. If you want to add any image, logo, font, color, and many more. All Big Brands refer to the Display Ads Because they get maximum value out of them.

Newspaper Display Ad example
Newspaper Display Ad example

All brands have their own USP and they want to Display everywhere. So on a newspaper front page, a full-page ad may cost you more than 2.5 lakh to 25 Lakh. That also depends on newspaper brand, city, season time, and other factors like the number of Ads, page, and position.

The cost of a basic Display Advertisement starts around 10000 rupees and you can increase the size or change the page or position of your Advertisement. So control over the Advertisement is almost in your hand. Because you are sponsoring the page or the newspaper for that day. So in print media or rather say any media will give more attention to their advertisers. Mostly Display ads are expensive but the output impact is also huge.

The booking process of Advertisement in a newspaper:

So finally you know what is newspaper advertisement and you want to book your first newspaper advertisement. In that case, the first option is you can visit any local publication office with your advertisement content. Ask them to publish the content in their newspaper. They will charge as per their rate card and you have to pay the charges as per the rate card.

The second option is online booking, simply visit https://www.adeaction.com and find your newspaper and upload your ad content calculate the cost select release date, and finally pay online. This option is more convenient because you don’t have to visit physically so saving time. You can negotiate the cost for a better deal with every website and agency. Creative design is free with Adeaction, along with multiple alterations.

If you need more assistance then simply dial a voice call on +91 7098989891 or email us at [email protected]