How to publish any Advertisement in newspaper:
What is an Advertisement in newspaper?
Newspaper Ads are nothing but a medium of promotion and information distribution at cost. For example, if you want to inform people about your recent name change then you have to publish one name change advertisement in a newspaper. Similarly, if you have a business and you want more visibility and sales then you have to publish a classified advertisement in a newspaper.
So any information printed in the newspaper rather than any news is a paid news or promotion and that is called an Advertisement in newspaper. Basically
Type of Advertisements published in the newspaper.
Basically, two types of newspaper Advertisements available. First Classified and second is Display Advertisement.
Classified Advertisement:
This is an economical advertisement format in any newspaper. Just like a public Bus where everyone is paying little for the whole bus. The same goes for newspaper classified Ads, advertisers have a low budget so they prefer classified advertisements. Also, classified advertisement having 4 segments for publishing ads in style.
- Normal Run on Line Text Advertisement – Only Text lines will be printed.
- Text ads with enhancements – You can add color, border, small tick mark, etc.
- Classified Display Ads – This is like Display one but on the classified page with few restrictions.
- Multi-column Classified Display Ad – This is like Display one but on the classified page with fewer restrictions.
Display Advertisement:
Display Ads just a luxury addition like Airplane. Where you have less distraction and huge time-saving but at a higher cost. The same goes for Display advertisements in newspapers. Here you have all the options open unless you want to squeeze your budget. So from classified to Display Ads is like a road bus to airbus travel. You have all options open for your Ads. If you want to add any image, logo, font, color, and many more. All Big Brands refer to the Display Ads Because they get maximum value out of them.
All brands have their own USP and they want to Display everywhere. So on a newspaper front page, a full-page ad may cost you more than 2.5 lakh to 25 Lakh. That also depends on newspaper brand, city, season time, and other factors like the number of Ads, page, and position.
The cost of a basic Display Advertisement starts around 10000 rupees and you can increase the size or change the page or position of your Advertisement. So control over the Advertisement is almost in your hand. Because you are sponsoring the page or the newspaper for that day. So in print media or rather say any media will give more attention to their advertisers. Mostly Display ads are expensive but the output impact is also huge.
The booking process of Advertisement in a newspaper:
So finally you know what is newspaper advertisement and you want to book your first newspaper advertisement. In that case, the first option is you can visit any local publication office with your advertisement content. Ask them to publish the content in their newspaper. They will charge as per their rate card and you have to pay the charges as per the rate card.
The second option is online booking, simply visit https://www.adeaction.com and find your newspaper and upload your ad content calculate the cost select release date, and finally pay online. This option is more convenient because you don’t have to visit physically so saving time. You can negotiate the cost for a better deal with every website and agency. Creative design is free with Adeaction, along with multiple alterations.
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